Ecommerce

Ecommerce simply means to sell your products or services on your website. Selling online is very cost effective and it can even help reduce your business overheads. You will have less staff costs. Your shop will be open 24 hours a day and you can reach customers from all over the world.

Furthermore, automatic integration with your billing and order process systems will save on administration staff costs, eliminate human errors and improve customer satisfaction.

There is a lot to consider when selling online, including payments, security and merchandising. We can offer our experience to get you ecommerce enabled without fuss.

Website Optimisation

One of the top priorities for website owners is to create a strategy for increasing visitor numbers. But we believe time and money is better spent on getting the most from your existing site traffic. It would be a waste of money to attract customers and see them leave your website without making a sale or creating a lead.

We can make measurable improvements to your conversion rates by making sure all visitors can find the products they are looking for and we then streamline the sign up or payment process to the point which the customer won't even need to think about it.

The biggest advantage of online sales is everything is trackable and measurable. By using the right analytical tools you will have all the information needed to control your conversion rates.

Online Marketing

Once your website is at the highest standard, you are then ready to start promoting it. Advertising online offers some advantages compared to traditional marketing channels;

• PPC (Pay Per Click) advertising means you will only have to pay for the actual traffic you receive.
• There are some CPA (Cost Per Action) deals which means you only have to pay when you actually get the conversion.
• Everything is fully trackable so you will know exactly the performance of your advertising.

CRM

With CRM (Customer Relationship Management) systems in place you can communicate better with your customers. You will reduce your support costs and increase your sales.

Some of these systems have a very low cost to set up, but they can transform your business. For example, with a centrally managed web based ticketed email system you will be in full control of all your customer correspondence. You can see how quickly your staff are resounding to enquiries and monitor the quality of the responses.

We can also help you with your email newsletter campaigns. This is far more instant and cost effective when compared to sending mail shots in the post. And with full tracking you will know which of your customers have read or clicked on your emails.

Website Content

To have a successful website you need to regularly update your content. A lot of clients want to add content to their website without needing HTML or programming knowledge. We can help you achieve this with with a CMS (Content Management System) which allows you to manage your website's content from a simple web interface.

If you want your customers to contribute to your website, we can help you create forums and customer reviews systems. By adding your customer's voice to your website you can increase your credibility, make more sales and reduce your support overhead.